Nieuwsberichten

Ready for the summer: Vredestein introduces eight new bicycle tyres in Tour/Trek/City range

Vredestein has fully upgraded and expanded its Tour/Trek/City range of tyres with three quality levels and a unique selection of solutions. The new range is the result of dedicated co-engineering with bicycle manufacturers as well as market research, dealer contacts and stringent trials. Vredestein is convinced that this comprehensive approach has given the range a broad and solid foundation.

Revitalisation
The introduction of the fully updated Tour/Trek/City range is part of Vredestein’s integrated revitalisation strategy, explains Marc Ganzeboom, manager of Vredestein Two Wheel Tyres: “As a result of quality issues in the past, we formulated a new strategy for our entire business process, from product development to point of sale. Product development is now based on co-engineering and the entire marketing communication has been upgraded and expanded in line with Vredestein’s brand values. The first co-engineering projects with professional Race and MTB teams saw us achieve great results in the Tour de France, the Olympics and World Championships, as well as significantly increasing our market share. Vredestein has therefore applied the same strategy to the development of our eight new Tour/Trek/City tyres.”

Three quality levels
The new range has three quality levels with individual properties regarding puncture resistance, rolling resistance, comfort, grip and durability. Additionally recommendations are given for five specific uses: city, commuting, on road, on/off road and off road. Two all-round tyres (a touring and a trekking version) are positioned within each quality level, the Excellent line (intensive use), the Standard line (daily use) and the Basic line (regular use), each of which is suitable for a part of the different applications. The touring and trekking versions stand out for their volume and tread.

In addition to these two all-round tyres, the Excellent and Standard line will contain several other specific tyres. Within the matrix of quality levels and applications, the tyre evaluation system ensures that both dealers and consumers can easily make the best possible choice in tyres.

Vredestein’s new tyres: An overview
The Excellent line now includes the Perfect Tour, the Perfect Trek and the Perfect E, the latter tyre being especially designed for e-bikes. The Standard line has been expanded with the Retro, the Dynamic Trek and the Dynamic City, a tyre with a volume that makes it ideal for paved roads in and around the city. The Basic line consists of the Active Tour and Active Trek.

New packaging
The entire Vredestein range has been given a completely new packaging that is fully in line with Vredestein’s house style. The packages can be hung up or presented on a shelf.

Vredestein shop-in-shop system
Vredestein’s tubes and tyres are presented in a new modular shop-in-shop system in the new Vredestein design. This system ensures that Vredestein meets the requirements of busy dealerships. It also provides for a univocal and professional presentation of the range, creating a clear overview and generating instant recognition among dealers and consumers alike. By saving time, enhancing clarity and reducing costs, Vredestein has made it even easier to choose the perfect tyre.

Datum: 21-01-'10

« Terug