The Vredestein #ROCKTHEROAD music video Run Wild by DJ Hardwell, part of the #ROCKTHEROAD promotional campaign, has been presented with the Golden Dolphin in the Integrated Communication category at the Cannes Corporate Media & TV Awards 2016. Facing stiff competition from over 1000 submissions and 177 selected productions, Vredestein was awarded the prestigious Golden Dolphin award during a festive Award Gala at Palm Beach in Cannes last night.
It is not the first time that a video by Vredestein has been recognised in this way. In 2015, two mini-films, shown during the product launch of the Vredestein Quatrac 5 and Vredestein Sportrac 5, won the Gold prize at the World Media Festival in Hamburg. In the same year, these films were also presented with the Silver OttoCar Award during Autovision festival in Frankfurt. With such a pedigree, it was perhaps inevitable that the latest film production from the tyre manufacturer would also be among the prizes.
Ten million views
A production by Sounds Like Film from Amsterdam, the Run Wild music video was launched in early 2016 and received over ten million views on YouTube within just four months. In addition, the soundtrack composed by renowned Dutch DJ Hardwell with vocals by Jake Reese, entered the top 10 of the dance charts within a month. The video has a leading role not only for the car and its Vredestein tyres but also the beautiful Spanish racing car driver Carmen Jorda.
Marco Paracciani, Chief Marketing Officer at Apollo Tyres Ltd.: “The award recognizes the high quality and premiumness of the production which over 10 million viewers have appreciated - we are particularly proud and grateful for their vote as it's the same attention to premium quality we put in developing and marketing our Vredestein tyres. The credit goes to our teams on the ground and to Sounds Like Film who have done a remarkable job.”
Virtual racing game
The lyrics of the Run Wild soundtrack describe Hardwell’s search for a woman from his memories and the film was made in video game style. To place Carmen Jorda in this virtual racing game, director Rogier Gerritsen (Sounds Like Film) filmed all close-up shots against background projections in the studio, a classic Hollywood technique used by movie giants such as Hitchcock and Tarantino.