Significant investments increase premium tyre volumes
Apollo Vredestein, the company behind the Vredestein tyre brand, has announced major investments into the expansion of production capacity for its agricultural tyres. This reflects a growing demand for Vredestein tyres from the European agricultural market. The investments are due to be made over the course of 2013 and the company expects to be able to produce 50 percent more agricultural tyres when the implementation is completed.
Capacity expansion for Flotation and Traxion radial tyres
Vredestein tyres have been known for their excellent quality for many years, and the demand for the A-brand agricultural and industrial tyres has continued to rise. The company has therefore decided to invest in the production capacity of the Dutch factory in Enschede. These should lead to a production increase of no less than 50 percent, with a focus on radial implement (Flotation Pro and Flotation Trac) and tractor (Traxion+ 65-series and all TraxionXXL) tyres. The demand for these extremely popular premium tyres from the Vredestein range is expected to increase further in the years ahead. In addition, the planned investments offer Apollo Vredestein the option to produce even larger and wider tyres. The company’s current portfolio already extends to a width of up to 850 mm and a total diameter of 2.15 metres.
Focus on growth
The planned investments are in line with Apollo Vredestein’s focus on continuous sustainable growth, even in economically challenging times. The primary goal is to meet the growing demand from the European OE and replacement market by expanding production capacity. In addition, the increase in agricultural tyre production will enable Apollo Vredestein to penetrate new geographical markets such as North-America and Asia with the Vredestein brand. As a part of the globally operating Apollo Tyres Ltd., the company can benefit from a wide network that spans all continents.