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Vredestein prefers to see sponsoring as a form of cooperation in which two parties benefit each other. Sponsoring entails the sponsored party being willing and able to offer something significant in return. In addition to advertisements and billboards, this could include tickets, for instance. Vredestein’s sponsoring goals are to increase brand familiarity, strengthen brand image, contribute to internal pride, enhance relationships and sell products. Sponsoring does not have to be about money alone - it can also involve the provision of facilities or personnel. A key factor in sponsoring is that the core values of Vredestein and the sponsored parties are closely related.
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P.O. Box 27 NL-7500 AA Enschede Netherlands Apollo Vredestein (UK) Ltd.Great BritainApollo Vredestein Tires Inc. U.S.A.
SUMMERWINTERALL SEASONPREMIUM STYLINGCLASSICLIGHT TRUCKSPACE MASTER
GIUGIARO DESIGNTYRE SELECTORDEALER SELECTOR
TYRE SYSTEMSANTI-PUNCTURE SYSTEMSACCESSORIESDEALER SELECTOR
TRACTORIMPLEMENTLAWN & GROUNDCAREINDUSTRY SLOWINDUSTRY FAST
CONVERSION TABLEDEALER SELECTOR