Corporate

 

Heritage Legacy

 

As one of the world's oldest tire brands with over a century of experience in tire innovation, our rich European heritage is the story of our past and the inspiration for our future.

Our 114-year-old history has driven us to become a leader in first-class tire design and manufacturing as we continue to innovate toward the perfect driving experience. Since 1908, we have been pioneering exceptional tire products for our customers. From our first bicycle tire produced in 1910, to the high-performance tire technology we produce today.

Timeline
1908
Our founder, Emile Louis Constant Schiff, acquires the Guttapercha Company in Delft, the Netherlands.
1909
We relocate to Loosduinen with a new name, N.V. Rubberfabriek Vredestein.
1910
Our first bicycle tire is manufactured.
1912
Our first passenger car tire is manufactured.
1934
Our first bicycle tire factory opens in Doetinchem, the Netherlands.
1952
We establish the N.V. Nederlandsch-Amerikaansche car tire factory in Enschede with B.F. Goodrich.
1962
Our company merges with N.V. Rubberfabrieken Havea Raalte.
1965
We introduce the first Vredestein winter passenger car tire, the M&S 187, to the market.
1966
The release of the Sprint, our own textile-belted radial tire for passenger cars.
1972
Our first steel-belted radial tire, the Sprint Steel, is brought to market.
Timeline
1978
We introduce our first reflective bicycle tire.
1979
The introduction of Space Master, a unique, foldable spare tire concept for passenger cars.
1979
We reveal the Vredestein Snow+, a winter tire for passenger cars which quickly gained an excellent reputation and remains the foundation to Vredestein's global market position as a leading winter tire brand.
1991
The introduction of the Quatrac, our first all-season tire for passenger cars.
1993
We reveal the Vredestein Fortezza race tire to the world which supported Leontien Zijlaard-van Moorsel to win the world cycling championship.
1995
The Snowtrac becomes part of our winter tire range utilizing high silica technology.
1996
The Wintrac becomes a new addition to the Vredestein winter tire range, suitable for safe, high speed winter travel.
1997
We enter a partnership with award-winning Italian automotive designer, Giugiaro.
1999
The creation of the Flotation Pro, our first radial implement tire.
1999
Our partnership with Giugiaro leads to the introduction of the Sportrac tire.
Timeline
2001
We present the Sprint Classic, a specialized tire for classic cars.
2004
We enter the race for gold in the Olympics with Leontien Zijlaard-van Moorsel with our Fortezza Pro TriComp tires and win in the road bicycle time trial event.
2004
We pick up the pace by introducing the first Vredestein passenger car tire with a speed index Y for speeds above 168 mph to the market.
2005
The introduction of the Wintrac xtreme, the world's first high-performance winter tire with speed index W.
2006
We present the Ultrac Sessanta to the world, a unique ultra-high performance tire for passenger cars.
2006
Another win with Cadel Evans and Robbie McEwen in the Tour de France using our Vredestein Fortezza tires.
2007
Jakob Fuglsang becomes a world mountain biking champion using Vredestein Black Panther tires.
2009
Apollo Tyres Ltd, global tire manufacturer, acquires Vredestein to create Apollo Vredestein.
2012
As demand grows, we expand our production capacity for agricultural tires for the OE and aftermarket.
2013
Another world first for us with the "Air Master by Vredestein" developed with a renowned German car manufacturer, a unique expandable front spoiler for premium sports cars.
Timeline
2013
We develop our first harvester tire with Vredestein F+ technology (IF), the Traxion Cereall.
2014
We push the boundaries with the introduction of the Wintrac xtreme S with speed index Y for speeds up to 186 mph.
2014
Vredestein becomes the first brand in the world to introduce an all-season tire with the speed index Y with our Quatrac 5 tire.
2014
Our Enschede plant upgrades to enhance our operations with a new tandem mixer.
2015
We introduce the Traxion Harvest, a new line of tires for agricultural harvesters.
2015
Our agricultural range expands with the Traxion Versa and Endurion, new agri-industrial tires for telescopic loaders and agro-industrial applications.
2015
The Vredestein Traxion+ and TraxionXXL are approved by German research institute DLG after extensive testing.
2015
The "Air Master by Vredestein" receives international recognition courtesy of the prestigious DKG Product Award during the International Rubber Conference.
2016
We open our R&D Center dedicated to OEMs in Frankfurt and triple our investment in future research and development.
2017
We open the doors to our new production plant in Hungary.

 

Our Future:

The Vredestein timeline is one of continued transformation and innovation. We've celebrated world firsts, gold medals, new partnerships and groundbreaking advancements in tire technology. The legacy which we have built over our 114 year history is one which we are proud of and work to not only uphold, but refine with every year that goes by.

Our commitments to research and development is what has led us to where we are today and what will guide us on our journey into the future. By seeking out opportunities in the ordinary and reinventing the norm, we are dedicated to creating exceptional driving experiences for each of our markets. 

 

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