Comfortably rugged’ message gets prominent display at the Crossroads of the World
ATLANTA, GA November 1, 2021 – The Vredestein Pinza AT marks the company’s foray into the dedicated North American pickup truck and SUV segment for the storied European tire brand. After launching the Vredestein brand across North America in September 2020, Apollo Tyres Ltd took its message to the ‘Crossroads of the World,’ New York’s Times Square in the form of a billboard for the Vredestein Pinza, that will be seen by thousands.
“When we brought the Vredestein brand to North America a little over a year ago, we introduced a range of passenger-car tires that were developed specifically for the unique needs of drivers in this market,” said Abhishek Bisht, Asst. Vice President Americas, Apollo Tyres Ltd. “In the year since, we have been lauded by customers, media, and independent testing authorities for the quality, value, and performance of our products. Our expansion into the all-terrain category with the comfortably rugged Vredestein Pinza AT is a moment worthy of celebration, and Times Square is the perfect venue for this.” Development of the all-new Vredestein Pinza AT followed the same philosophy that resulted in the acclaimed and awarded lineup of Vredestein passenger tires. Intensive study into pickup and SUV drivers’ habits and requirements have helped our global R&D Centers in Europe and Asia to develop and deliver a uniquely capable, yet comfortable all-terrain tire that was tested in different climates and weather conditions on three different continents.
“The Vredestein Pinza AT represents a bold evolution of the Vredestein brand,” said Bisht. “Its arrival demonstrates our unwavering commitment to meeting the drivers’ needs and ensuring that they have carefully thought-out and expertly engineered solutions, no matter what they drive or where they drive it. We welcome the opportunity to serve light truck and SUV owners here in North America with the high level of products and support that our reputation is built on.”
The Italian origins of the Vredestein Pinza moniker evoke thoughts of power, precision, strength, and grip. The Vredestein Pinza AT tire embodies this etymology and is engineered to deliver the best of both worlds for demanding pickup trucks and SUV drivers. Pinza’s aggressive design belies its quiet, confident on-road performance in all weather conditions, while simultaneously telegraphing the extreme capability and durability that’s required when drivers venture off-road.
Drive With Confidence
The Vredestein Pinza AT comes with a 70,000-mile warranty for the P-type and a 50,000-mile warranty for the Light Truck variant. The launch of the Vredestein Pinza A/T will be phased with a series of announcements on November 1st, 8th, and 15th. Learn more about the Vredestein Pinza A/T here.
ABOUT APOLLO TYRES LTD
Apollo Tyres Ltd is a leading global tire manufacturer. The company has multiple state-of-the-art manufacturing facilities across India and Europe. The company markets its products under its two award winning global brands – Apollo and Vredestein. Products are available in over 100 countries through a vast network of branded, exclusive, and multi-product outlets.