All photos are the property of Chris Lovelock of Urban Automotive.
• Engineered for high-speed driving enthusiasts, the Vredestein Ultrac Pro offers top-tier performance and safety through cutting-edge tire technology, including enhanced tread patterns and specialized rubber compounds.
• Developed by Apollo Tyres’ Global R&D team, the Ultrac Pro features a significant 13% weight reduction compared to its predecessor, the Ultrac Vorti+. This improvement enhances steering response, acceleration, and braking performance.
• With the Ultrac Pro, the company reinforces its commitment to the North American market, providing a premium tire option that meets the demands of discerning American drivers seeking unparalleled summer driving experiences.
ATLANTA, GA July 8th, 2024. As the automotive industry continues to evolve, Apollo Tyres Ltd emerges as a trailblazer of innovation with the highly anticipated Vredestein Ultrac Pro. This revolutionary tire is poised to transform the landscape of UUHP summer tires, setting new benchmarks in performance, comfort, and environmental sustainability.
The journey to create the Ultrac Pro began with a deep understanding of the needs of passionate sports car drivers. These enthusiasts demand a tire that not only harnesses the raw power of their vehicles but also delivers impeccable grip and control without sacrificing comfort, particularly during long-distance drives on Route 66.
Developed meticulously by the company’s global R&D team, based in the Netherlands, the Vredestein Ultrac Pro represents a monumental leap forward in tire engineering. Compared to its predecessor, the Ultrac Vorti+, the Ultrac Pro boasts an impressive 13% reduction in weight across identical dimensions, translating to a remarkable 1.7kg lighter in the 245/45R18 100Y XL. This weight reduction enhances steering response, acceleration, and braking performance, culminating in an elevated driving experience.
This weight reduction has been made possible due to the tire's innovative design and utilization of cutting-edge materials. Through the introduction of a sophisticated mono-ply construction and the optimization of rubber compounds, the Ultrac Pro achieves a uniform distribution of force across the contact patch, ensuring optimal grip at high speeds without compromising durability or comfort. Additionally, the tire's expanded flexing zone maximizes comfort while preserving stability, establishing new benchmarks in the driving experience.
Beyond its performance enhancements, the Ultrac Pro champions environmental sustainability. Its reduced weight significantly diminishes the energy required for production and transportation, aligning seamlessly with Apollo Tyres Ltd’s commitment to eco-conscious practices. Introducing several innovative features, including sizes tested for "Wet Grip in Worn State" and an optimized footprint with enhanced longitudinal grooves, the Ultrac Pro heralds a new era of tire technology.
Launching with an extensive range of sizes from 18 to 24 inches, the Ultrac Pro caters to a diverse array of vehicles, from sports cars to SUVs. The tire's sidewall, designed by the renowned Italdesign, embodies the concept of Classic Chrono with Hour and Minute markers reminiscent of traditional timepieces. This design marks a significant milestone in tire aesthetics and performance, making the Ultrac Pro the first product to feature an asymmetric sidewall design. This innovative design seamlessly connects to the tread pattern, enhancing both the visual appeal and functional performance of the tire.
Moreover, the Ultrac Pro is EV-Ready, designed to extend the range of electric vehicles with its label-class upgrade in Rolling Resistance. Engineered to accommodate heavier vehicles, all Ultrac Pro tires will come with a (Y) speed rating with XL.
To celebrate the launch of the Ultrac Pro, Apollo Tyres Ltd is proud to partner with luxury detailer Platinum Motorsport. Recently, Platinum Motorsport showcased their exceptional craftsmanship with a stunning build of a Range Rover L460. This collaboration involved working with Urban Automotive to create a bespoke $306,000 Range Rover L460, meticulously customized to exact specifications. The custom build features an extensive carbon fiber Widetrack body kit, bespoke detailing, a satin silver finish, and 24” Forgiato alloy wheels. This partnership highlights the premium quality and performance of the Ultrac Pro, establishing it as the ideal choice for luxury and high-performance vehicles.
Apollo Tyres Ltd introduced 45 sizes in May 2024 and will release an additional 55 sizes in 2025. By 2025, the Ultrac Pro will offer 100 sizes, ensuring compatibility with most premium sports vehicles, including the Lamborghini Urus.
In summary, the Vredestein Ultrac Pro represents a monumental leap in tire technology, seamlessly combining unparalleled performance, comfort, and environmental sustainability. As drivers prepare to embark on their journeys, the Ultrac Pro stands poised to redefine the driving experience for years to come. The Ultrac Pro is eligible for a 30-day trial and road hazard warranty.
All photos are the property of Chris Lovelock of Urban Automotive.
